Portfolio - Brand & Corporate Identity
Nottingham, Derby, Leicester & Clients Nationwide, throughout the UK

With over 20 years experience in the design industry, undertaking numerous projects and commissions, developing brand design, corporate branding, logo design, product branding and corporate identity, for a variety of clients and companies, from international and national Blue Chip to local SMEs.

My approach to branding or logotypes has always been to keep your consumer and the message you want to convey, at the forefront of any proposal I provide…I avoid whimsical fashion trends (unless that’s what is needed)… a strong brand design should last many years before any tweaks are needed.

If you're looking for a refresh of your brand identity, particularly in the current competitive economoic climate, I always look carefully at the reasoning behind such a project and advise accordingly...never throw the baby out with the bath water...although sometimes adopting a new brand image is what's needed!